What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business.

Sales and order management includes everything from invoicing and billing through tracking and inventory management. You can find these tools in many accounting, shipping, or logistics solutions, but an MLM platform will bring many of these capabilities together, because they are integral to product distribution for a direct sales company. Specialized multilevel marketing software should give you full branding capabilities for your sales documents, like custom icons and letterhead. You’ll save time with templates that can be used over and over, instead of building invoices from scratch each time.
Sales and order management includes everything from invoicing and billing through tracking and inventory management. You can find these tools in many accounting, shipping, or logistics solutions, but an MLM platform will bring many of these capabilities together, because they are integral to product distribution for a direct sales company. Specialized multilevel marketing software should give you full branding capabilities for your sales documents, like custom icons and letterhead. You’ll save time with templates that can be used over and over, instead of building invoices from scratch each time.
Take it all the way to the top. Ask yourself questions about the person who introduced you to the opportunity and whether you can trust what they tell you. Make sure to ask if they are willing to divulge exactly how much they've been making. Probe into the founders of the company, assuming it's a newer company. Research whether they have been successful and reputable in their previous businesses. Investigate your entire upline just like you would a business partner you've never met before.
Multi-level marketing, also known as network marketing or MLM, is a way to own a small business while using a proven system to sell designated products and recruit others to do the same. Multi-level marketing derives its name from the process of sponsoring other owners, or distributors, known as "downline", and earning income from their sales and sponsorships. Although each MLM provides unique tools to help you grow your business, the types used may be common to many network marketing systems.
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