Joining a multilevel marketing (MLM) business, is often people’s first foray into business ownership. But you need to understand a few things to really leverage this opportunity. It’s a 100 billion dollar industry, which means there is real money from to be made by doing them, but it is a business model that has a cycle to it. How many years can you keep at it and keep your customers and sales team pursuing this before people move on. Profit is how we keep score in business, so you need to make sure you are focused on your profit margins and have a real understanding of the time commitment required to be a successful MLM marketer.  Here are 5 key suggestions to boost your multilevel marketing business.
This resource page is meant to show full transparency on what I currently use in my network marketing tools arsenal. I will never recommend anything I do not use or have not used myself, and any software or service I have not used in some time will be removed from this list. I recommend bookmarking it for your reference and convenience. Thanks for stopping by!
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[26] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[27] Companies such as Avon, Electrolux, Tupperware,[28] and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs.[23] The DSA has approximately 200 members[29] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[30]
“The average direct seller makes about $13,000 a year,” says Amy Robinson, director of communications and media relations for the DSA. “The median income is about $2,400 a year. Now that’s an important distinction, because the average is skewed by the people who are making a lot of money compared to the people who are in it as a hobby. So when you look at the median—which of course means 50% make more, 50% make less—you’re only looking at about $2,400 a year.”
2:07 3) Lead Flow – The lifeblood of any business, is lead flow. If you do not have a constant flow of daily leads, you will find it hard to succeed. Having access to the tools and education to learn to generate my own leads online, really excited me! I tried buying leads but nothing compares to having a prospect react to your phone call, as if you are a celebrity because they feel like they know you because they came through one of your 6:45 personally branded sales funnels, that you created using the “drag and drop” tools included in the Multi Level Marketing Software! Powerful stuff indeed
Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.

Frequency matters, and how often you send emails can have a significant impact on your revenue and email engagement (and unsubscribe) rates. Send too much and subscribers can suffer email fatigue causing them to disengage and unsubscribe. Send too few and you lose the attention of your audience. They may even forget why they signed up leading them to unsubscribe.


Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true (check out these email marketing stats that prove it). Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Income in any business is never stable, nor is it guaranteed. As an early MLM entrepreneur, you may experience months of decent earnings followed by droughts. The business won’t produce reliable passive income for at least a few years. Such volatility can be stressful and emotionally draining, especially for those with high expenses. You should be prepared for earnings swings and manage the money you do make carefully.

A lot of customers get annoyed when they belatedly find out that a particular product feature or promotional offer theyíve just read about is no longer available simply because youíve given them an old edition of your product information sheet.Product information materials must be visually attractive and not more than one page. Information must be provided in a concise but detailed manner. Check for grammatical errors.?Calling CardsNaturally, always have your calling cards with you. And you don't need to restrict yourself to giving them to potential customers. Anytime you make a new acquaintance, take out your cardholder or wallet and hand out your card. They may not need a multi-level marketer now, but who knows how they'd feel tomorrow or next week?Your calling cards must be simple but appealing. Remember to provide your full contact information, including but not limited to your residence and business address and number, mobile and fax phone numbers, email address, and website.Pen and PaperThese two may seem too simple to be considered as an essential multilevel marketing tool, but don't let their appearance fool you. Pen and paper allows you to make a presentation anywhere anytime. The power of words is not to be underestimated, of course, but don't you find presentations more convincing when illustrations and pictures accompany verbal explanations??Website or BlogEither way, you need a place which people can easily visit to know more about you and your business. With a website or blog, you remain connected with your customers 24/7. Even if they canít contact you in any other way, there's a good chance that whatever issues or concerns they may have can be addressed simply by visiting your homepage.If you don't have the time or skills to maintain your own website, make sure you hire a trustworthy SEO expert to manage your website and take care of SEO tasks so that your websiteís ranking can zoom up in no time.Of course, having all these multi-level marketing tools can't completely guarantee your success. But with the right kind of products to sell and the right attitude in business, there's surely no way but up for you!


Obviously, the physical tools of a phone and internet are crucial. Forget the "friends and family" talk and hone your skills on online marketing. You really need to develop a website, first and foremost, with a blog. There are so many things you can do to, but generating quality, interesting content on your blog and writing articles is a good way to gain traction. Obtaining your prospects information and following up with email marketing is a solid follow through. You really need to get organized and develop a game plan, because this is a real business.
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"Jim Boykin blows my mind every time I talk to him. I have been doing SEO for 15 years and yet I am amazed at the deep stuff Jim comes up with. Simply amazing insights and always on the cutting edge. He cuts through the BS and tells you what really works and what doesn't. After our chat, I grabbed my main SEO guy and took him to lunch and said 'you have to help me process all this new info...' I was literally pacing around the room...I have so many new ideas to experiment with that I would never have stumbled onto on my own. He is the Michael Jordan or the Jerry Garcia of links...Hope to go to NY again to Jim's amazing SEO classes. Thanks Jim!" Michael G.
I’m not happy at all with MailChimp. Has anyone found the same problems with MailChimp as I have? I find that many of my list members unsubscribe from my list daily. I know these people ands contact them and they say they have not unsubscribed. twice I even found my own email taken off the list. When I look into the MailChimp list Spam is the reason for the person’s unsubscription. Over the years I’ve been on MailChimp I’ve contacted support and I’ve done everything I can but nothing has changed. I’m now looking to move to another company.
For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling:
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Another advantage of integrated CRM and marketing/sales tools is that you can send follow-up reminders automatically for time-based events like reordering. What if you didn’t have to email or call each of your distributors individually, but instead could send out a monthly or quarterly reorder reminder? The time you save there could be put directly back into building your business.
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