What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.
For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling:
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.
Trade and securities regulators have pushed network marketing companies to base their compensation models on sales commissions, rather than on recruitment. They take issue with firms who pay people to simply find others to join instead of actually selling the product (Vemma, for instance). It’s likely that regulators will continue to scrutinize the MLM industry.
Internet marketing services are in high demand. Businesses with a website need to know how to reach and attract their marketing online. Many of these businesses would rather pay someone to do their online marketing as opposed to learning and doing it themselves. That's where an Internet marketing specialist comes in. An internet marketing specialist helps business build an online marketing plan, and in some cases, implement and mange the plan.
Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.
These are only a couple of examples of people who went from struggling with their finances to being financially secure, and continuing to make a fortune. There are hundreds of more examples of people who have literally gone from rags to riches through Network Marketing. However, it should be emphasized that these people did not just sit back and collect money, they had to put in the hard work and dedication necessary to grow their network of sales, as well as doing the work required to get the word out and represent their companies.
Online marketing and advertising campaign management is another which is an indispensable network marketing tool. You need to be able to track all of your different marketing campaigns that are driving traffic and capturing leads to your website, In order to effectivly judge the performance of your advertising dollars. There are hit tracking software services available that will manage and track your campaigns for you automatically. You should look for one that allows you to run multiple campaigns at the same time and allow you to do split testing on your capture pages.
Thanks for the kind kudos, Shay. I’ve found a lot of network marketing “tool” programs offer a blog so I think a lot of people simple don’t know what to blog about… how to promote their content… or even how to target a specific audience. Tragic, but true. Fortunately, programs like MLSP teach all of that. It takes time, but it works if you work it.
We work with you to turn your website into the ultimate industry resource on the Web. We also market your website to those places that need to know about your site in order to help searchers find you - so that your website receives the search visibility it deserves. It takes more than just traffic to turn visitors into customers and to maximize your return on investment, that is why we offer services to maximize value from visitors at every stage of the path to conversion.
I wish you would also share the “cons” for each platform, for example, I have been using Mailchimp and I don’t like that I can’t send the same email to two different lists, sometime the information I share is important to more than one list. Also mailchimp doesn’t always get delivered to gmail accounts, seems like gmail sends mailchimp emails to spam folder or promotions… All my contacts with gmail have trouble getting my emails.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
Take the time and publish a newsletter EVERY month. Print it out, put it in an envelope and put a stamp on it. Mail the bad boy out! Send it to EVERYONE on your team. Send it to your prospects. Send it to past and current customers. This will help you keep in touch and get more business! Trust me. The best thing I do in my business is send out a newsletter every single month. Learn more about newsletters.
Quality content is more likely to get shared. By staying away from creating "thin" content and focusing more on content that cites sources, is lengthy and it reaches unique insights, you'll be able to gain Google's trust over time. Remember, this happens as a component of time. Google knows you can't just go out there and create massive amounts of content in a few days. If you try to spin content or duplicate it in any fashion, you'll suffer a Google penalty and your visibility will be stifled.
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).
As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
I appreciate your article. Thanking you for sharing such an informative blog. As we know, Email marketing methods play an important part in digital marketing services. digital marketing is the right forum where one can develop the business, brand, publicity, and many more. One more website you forget who provide email marketing service that is Freshemailsdaily, they furnish best services to every businessman. They helped me with my business.
Have you tried comparing ActiveTrail? I’m using it and before I choose it, I try to read a lot of comparisons, but I haven’t seen ActiveTrail that makes me think that AT is a good platform that’s why some of the platforms don’t want to compare with it, and I think I’m right cause base on my experience, this is the best platform that I was looking for.
In your experience, do any of these platforms have a good track record of working with email lists comprised of people who have paid to receive the emails? Ideally, we’d like to have one platform handle both types of emails, but we must have someone who understands paid subscription servicing. We may need to leave our current provider if they cannot understand this issue.
The great thing about Network Marketing is that it usually involves a small initial investment and can return high dividends on that investment. Usually, the original investment is only a few hundred dollars. This initial investment will allow you to purchase a product sample kit, and begin to sell the products to friends, family, and others. The Multi-Level component of Network Marketing comes into play, in that most Network Marketing opportunities also ask their representatives to recruit other sales representatives. The new recruits are considered the representative’s downline, and they will usually generate income directly from their sales as well as from those whom they have recruited.
Another advantage of integrated CRM and marketing/sales tools is that you can send follow-up reminders automatically for time-based events like reordering. What if you didn’t have to email or call each of your distributors individually, but instead could send out a monthly or quarterly reorder reminder? The time you save there could be put directly back into building your business.