I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
Marketing strategy involves mapping out the company's direction for the forthcoming planning period, whether that be three, five or ten years. It involves undertaking a 360° review of the firm and its operating environment with a view to identifying new business opportunities that the firm could potentially leverage for competitive advantage. Strategic planning may also reveal market threats that the firm may need to consider for long-term sustainability. Strategic planning makes no assumptions about the firm continuing to offer the same products to the same customers into the future. Instead, it is concerned with identifying the business opportunities that are likely to be successful and evaluates the firm's capacity to leverage such opportunities. It seeks to identify the strategic gap; that is the difference between where a firm is currently situated (the strategic reality or inadvertent strategy) and where it should be situated for sustainable, long-term growth (the strategic intent or deliberate strategy).
Guerrilla marketing is a product of the shift to electronic media from traditional print, radio and television marketing. It was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. Its goal is to create buzz about a product or brand so that it increases the likelihood that a consumer will purchase the product or service, or talk about it with others potential buyers. Guerrilla marketing can be very cost-effective for small businesses, especially so if they manage to create a viral marketing phenomenon.
You need to have social media presences for yourself and your business on all the social media channels that are important (ie, used by) your customers. Among them: LinkedIn, Twitter, Facebook, YouTube,Google+, Pinterest, and Instagram. Be sure each of your profiles is professional and has a link to your website. If you meet a prospect and they lose your business card, they might type your name into the search engine to try to find you. Having a profile on the biggest social media sites will allow them to find you and the link to your website.
The meaning is clear: Marketing includes the name of your business; the determination of whether you will be selling a product or a service; the method of manufacture or servicing; the color, size, and shape of your product; the packaging; the location of your business; the advertising, public relations, Web site, branding, e-mail signature, voicemail message on your machine, and sales presentation; the telephone inquiries; the sales training; the problem solving; the growth plan and the referral plan; and the people who represent you, you, and your follow-up. Marketing includes your idea for your brand, your service, your attitude, and the passion you bring to your business. If you gather from this that marketing is a complex process, you’re right.
The best thing about search ads is the level of user intent involved. When people are using a search engine, they usually want to find out specific information on the path to purchase. Sometimes they are even searching with the intent of making a purchase immediately. The opportunity to put your product in front of people who are actively searching for it is huge—and that’s why Google Adwords ads in particular can be expensive.
A fun way to promote a business is to write a newsletter that highlights some of the newsworthy things that have happened for the organization. The Motley Fool have been sharing their investment insights with their community for many years. These newsletters create a sense of inclusion and participation with their members and has provided a key driver for their incredible growth.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Just remember not to get caught up in community drama as every post represents you and your business!
PPC (also known cost per click or “CPC”) do exactly what they say on the tin: They’re ads that are paid for only when someone actually clicks on them. This means that you don’t pay if nobody sees your ads, and even when they do see your ad, you don’t pay unless they actually click on it. These ads are usually shown in text form, possibly with a smaller image.
Once you finish picking your ad format, you’ll start doing the fun stuff. LinkedIn’s targeting capabilities are a B2B marketer’s dream -- most professionals’ information is up to date on LinkedIn, so you can accurately target your ideal customers based off their company information, experience, education, and interests & identity. Here’s all of LinkedIn’s targeting options:
To win customers, you’ll will need to distinguish yourself from the competition in some real or perceived way. How you do that is called a unique selling proposition (USP), and it is an important part of your overall marketing strategy. Lower cost, better quality, the hours of the day or evening that you’re open, years of experience and speed of service are just a few possible differences that could attract customers. To decide on your USP, start by looking for reviews for products and services like yours and noting comments left by reviewers to see what’s important to them. Next, list the features and benefits of what you sell, then make another list indicating what your customers are most interested in or pleased about. Summarize your notes in a sentence that let’s people know why they should choose your company over your competitors.
Level #2: If others are sending people into this funnel, you can’t just link to the order form through your distributor link, because then you would be signing up their visitors. So instead, the CTA in your home party should tell them to get back in contact with the person who sent them into the funnel. That way, they can follow up by sending them their distributor ID. You can link to your distributor’s contact forms right underneath the live stream so it’s one click to get in touch.
Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),:16–17 and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids. Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security. The FTC has also been pushing for industry consensus about possible Do Not Track legislation.
Retargeting is effective because you can specifically court users who have already shown an interest in your company, your conversion rates are likely to increase. They can be a bit unsettling to users, but essentially, you’re just reminding them that they found value in your site in the past, so they probably will again.The possibilities for retargeting ads are endless, so it’s a technique worth exploring.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit. Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.
Burger King has roughly one million followers on Instagram. Compare that to the 2.1 million followers of its chief competitor, McDonald’s. This famous “breakup” drew more attention to its social media presence, at least on this particular platform. People may have already been observing the brand on Instagram, but before now, were they actively discussing it?
Online advertising is an essential element of anyone?s marketing mix. It provides you with numerous benefits, including lower costs, robust targeting, and valuable customer insights, that are not available through other advertising mediums. Your customers, competitors, and prospects are online — give them the attention they deserve, while getting more out of your budget.
What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one — its implementation, however, doesn’t have to be expensive. Michael Brenner summarizes it nicely in his article on “guerrilla content,” where he frames this style of marketing in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. It’s an investment of time, but not money (or at least, not a lot of money).
Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?" Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email. More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.