In a post at the MailChimp blog, Goat Milk Stuff cofounder PJ Jonas said that while she and her husband Jim (and their eight children, who also help run the company) diligently collected emails during trade shows, they wanted to expand without compromising their business’ approachable, family-friendly values. Surprisingly, email marketing allowed them to do both.
Tools are important in any type of business. Could you imagine a carpenter trying to build a house without any tools? It simply wouldn’t work. Network marketing is no different. If you want to build a successful MLM Business, you need to have your own network marketing tools which allow you to work smart, while leveraging your time and effort. My favorite tools were listed above.
Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
Talking and selling can be challenging, and the only way you can understand your prospects needs and wants is to ask questions. Many marketers do not listen and ask the right question. They are more focused on talking about their compensation plan, products and services and how their company is excellent than asking their prospects the right questions.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.

You hit this spot on. The best approach to successful MLM marketing in 2014 is a hybrid approach with old techniques and new technology. We’ve lost the personal touch. Like you suggest with the actual paper newsletter, I think a handwritten note goes a long way toward establishing relationships with clients and your team. Marketing strategies are ever evolving and we need to adjust for the changing market, as well. Using technology like videos and content management systems are a great way to simplify your business so you can spend more time doing what actually brings in money – building relationships and selling a product.

Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Thatcher Technology's powerful, configurable and scalable suite of direct selling software, Prowess, was created to maximize sales force productivity, optimize organizational efficiency and empower sustainable growth. Specifically designed for party plan and network marketing companies, Prowess is built from decades of experience with all sizes of direct sales organizations. Sophisticated yet simple to use, Prowess supports business growth with tools that motivate, retain and grow your sales force. This comprehensive system helps you easily and accurately manage your genealogy structure, calculate commissions and bonuses, and provide clear and timely communications to your team. Prowess also provides solutions for lead management, promotions management, order entry and business mobility. Online tools and business management applications give your sales force a platform to promote and manage their businesses with consistent brand messages, approved promotions and seamless communication. From a home office administration perspective, Prowess gives you the ability to effortlessly gather the comprehensive data you need to identify trends, analyze performance and model the impact of changes to your organizational structure. Prowess Analytics can deliver the insights you need to achieve stronger profitability and improve the value received by your customers and distributors. Prowess - comprehensive - rock solid - data driven
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20]
A GetResponse Email Marketing Benchmarks report found that the biggest spike in average opens is at 1 AM – but fewer than 1% of all emails are sent then. The highest average click-through rates come through around 9 AM. But again, just 1% of campaigns are sent at that time. It’s likely because we open our emails when we start our day, and again after lunch, and those emails are then top of the inbox.
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
Further, MLM is a great way to develop sales, public speaking, leadership and management skills. I often suggest it to aspiring entrepreneurs who haven’t yet decided what they want to pursue. Network marketing may not make you rich overnight, but it can teach much of what you need to know to have a successful business. You can use it as a training ground.
4th Step: Help your new recruit develop a marketing plan and get them off to a fast start.  How you start a new person has a lot to do with their commitment level, and how long they will build their business as part of your organization.  Because multilevel marketing is a voluntary business, the retention of team members is an important skill to learn.
Internet marketing services are in high demand. Businesses with a website need to know how to reach and attract their marketing online. Many of these businesses would rather pay someone to do their online marketing as opposed to learning and doing it themselves. That's where an Internet marketing specialist comes in. An internet marketing specialist helps business build an online marketing plan, and in some cases, implement and mange the plan. 
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
There are at least a few benefits of email marketing that make it the perfect choice for your digital marketing. And GetResponse offers a suite of email marketing tools designed to deliver tailor-made offers to your contacts when they’re most active. You can build an effective email marketing strategy in a just few simple steps, without breaking the bank.
The last thing someone you haven’t spoken to you in 10 years wants to hear about is your new opportunity. You must nurture your network and reconnect at least six months before pitching anything. Don’t become a MLM stalker. People join some network marketing businesses and get so excited that they don’t separate their business from their personal lives. Don’t redirect every conversation with your friends to try to recruit them into your business, and don’t turn your Facebook page into an advertising board. Keep your business page and personal page separate.

By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s probably not. It could be a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.

Make sure you get help setting up your corporation when you start your business.  I highly recommend LegalZoom as the company to help you do it.  They basically do everything for you, including the necessary submissions of your paperwork.  Their customer service is excellent as well and they'll tackle any issue you have.  Realize that they are NOT a law firm so any legal questions you have will have to be handled through a legal channel.  There are a lot of perks with LegalZoom as well, such as free Quickbooks online for a while, among other things.

Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[37]
Send new subscribers a “welcome” sequence. This is the message that you send to people right after they subscribe to your email list. It could contain a link to your lead magnet for an easy download, a thank you for subscribing, or maybe a call-to-action to check out your most popular blog posts. Every email list needs a welcome series: don’t miss this chance to “woo” your new subscribers and turn them into loyal fans!
If you talk with the top income earners in network marketing, they'll all say that prospecting is the key to success. It's just like prospecting for diamonds: Diamonds are very valuable, so you don't have to find very many of them to become wealthy. In network marketing, it's the same--all you have to do is find a few real, live diamonds. So how do you do that?
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
According to the Direct Selling Association, women in their mid 30s to mid 50s make up more than half of the people are joining multilevel marketing businesses. Many women are looking for side money for travel, paying off credit card debt, or enrichment programs for their children, and stay at home moms are trying to contribute money to the household and have the freedom be home with their children. Multilevel marketing is also appealing to retirees looking for freedom to travel and earn money to supplement their retirement income, since people are living so much longer. To pre-qualify a potential candidate, assess their skill set to see if they would be a good fit for the opportunity you have. Ask yourself things like this:  Where do they work? What are their passions? Where do they spend the most time?  Once these questions are confirmed, reach out to set up a meeting, but be honest about why you are interested in speaking with them.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business - even if your business is small and local. (In 2017, one third of all mobile searches were local and local search was growing 50% faster than mobile searches overall.) Online is where the eyeballs are so that's where your business needs to be. 
You need a marketing plan for your multilevel marketing business. Even though it’s a turn key system with set products, services and training, you still need a plan. Success will not just happen to you. Your early wins will come from selling to friends and family, but what are you going to do after you have harassed all the people you know to buying from you? The average full-time multilevel marketer earns roughly $55,000 a year. That’s decent supplemental income if you are still working a full-time job, but real money comes from building your team and making sales—you can easily make enough multilevel marketing business to leave corporate America, if you generate consistent sales and get a cut from those on your team.

Although emphasis is always made on the potential of success and the positive life change that "might" or "could" (not "will" or "can") result, it is only in otherwise difficult to find disclosure statements (or at the very least, difficult to read and interpret disclosure statements), that MLM participants are given fine print disclaimers that they as participants should not rely on the earning results of other participants in the highest levels of the MLM participant pyramid as an indication of what they should expect to earn. MLMs very rarely emphasize the extreme likelihood of failure, or the extreme likelihood of financial loss, from participation in MLM. MLMs are also seldom forthcoming about the fact that any significant success of the few individuals at the top of the MLM participant pyramid is in fact dependent on the continued financial loss and failure of all other participants below them in the MLM pyramid.
Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[57][58] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[59]
ConvertKit has been incredibly useful to me. I can use it to create complex automations and branching message sequences to deliver the exact right message to the right people. And I can do that without spending an entire weekend trying to figure out how it works. Trust me, if I can figure it out, literally anyone can. ConvertKit is a terrific tool, even if your list is still small. And it will grow as you do. — Sonia Simone, Chief Content Officer, Copyblogger
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]
In 1959, two employees of Nutrilite, Rick de Vos and Jan van Andel, founded their own company: Amway. Amway was created using the MLM organizational structure and paved the way for MLM companies to be established in other countries like Canada, the United Kingdom, Australia, Germany, and France. Amway allowed for companies like Panasonic, Palmolive, and MasterCard to include network marketing in their omnichannel marketing strategies. Amway's success has even led them sponsor an NBA arena, the Orlando Magic's Amway Center (and the older Amway Arena), since 1989.
When a subscriber is sorted into a segment, it can trigger an automation to send to them. Each person’s interactions with your email campaigns or your website can trigger a sequence of follow-up emails based on their interests, allowing you to hone your message to your targeted audience. For example, if someone visits your pricing page, you know they’re probably further down your sales funnel and will want to follow-up appropriately. Or if they went to a specific product page or clicked on a link for that product, you can send additional information about the product, testimonials and more.

Joining a multilevel marketing (MLM) business, is often people’s first foray into business ownership. But you need to understand a few things to really leverage this opportunity. It’s a 100 billion dollar industry, which means there is real money from to be made by doing them, but it is a business model that has a cycle to it. How many years can you keep at it and keep your customers and sales team pursuing this before people move on. Profit is how we keep score in business, so you need to make sure you are focused on your profit margins and have a real understanding of the time commitment required to be a successful MLM marketer.  Here are 5 key suggestions to boost your multilevel marketing business.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
By utilizing SEM, it provides you with a great avenue for getting the word out quickly and effectively. If you have the budget, then marketing on search engines for competitive keywords might be the right fit for you. But be prepared to pony up. Keywords can range anywhere from a few cents to upwards of $50 and more. The quality score for any term is reflective of what you can expect to pay for bidding on that keyword. The lower the competition, the lower the quality score and the lower the price.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20]

The last thing someone you haven’t spoken to you in 10 years wants to hear about is your new opportunity. You must nurture your network and reconnect at least six months before pitching anything. Don’t become a MLM stalker. People join some network marketing businesses and get so excited that they don’t separate their business from their personal lives. Don’t redirect every conversation with your friends to try to recruit them into your business, and don’t turn your Facebook page into an advertising board. Keep your business page and personal page separate.

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[67] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[68]
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
Specifically, they struggle to jump start their health goals, to connect with new people, to learn new things, and yearn to be a part of a community.  What I am telling you is that the average retiree is at least 25 pounds overweight, feels tired for some part of the day, may be moderately depressed about something, has low self-esteem in one or two areas of life, acknowledges they only kind of have a best friend, and overall lead pretty plain lives.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as "spam", and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
7) Toll Free Sizzle Number – Everyone should have their own toll free sizzle number that they can record a message on.  You can create a two to five minute message and send your prospects to it.  It can do the sifting and sorting for you and you can respond to people who leave a message to request more information.  You can shop around online and get an affordable toll free number for less than $20 per month.  Learn more about sizzle calls.
Another advantage of integrated CRM and marketing/sales tools is that you can send follow-up reminders automatically for time-based events like reordering. What if you didn’t have to email or call each of your distributors individually, but instead could send out a monthly or quarterly reorder reminder? The time you save there could be put directly back into building your business.
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