Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
Even though Murphy has achieved success, he says it was a result of a lot of hard work recruiting distributors and selling products. Leroy Taylor, a fellow distributor at Market America, suggests choosing a product or service that you would use yourself. “If you’re in any type of direct sales, and you don’t really believe in the product, it’s really hard to distribute it,” says the 36-year-old, who joined Murphy’s downline after experiencing great success with the company’s vitamin line. “I would suggest that anybody looking into any type of direct sales should look for a product that they can relate to and that they would or could personally use themselves.”
It’s also scalable. You can develop your business into a vast enterprise with numerous layers of recruits. If you’re willing to invest the time, eventually you can have enough sales reps on your team to walk away from it altogether. A network marketing venture can thus be an effective income producing asset. There are plenty of MLM entrepreneurs who earn six and seven-figure incomes passively.
So, after the infamous FTC vs. Amway (1979) the judge unilaterally* decided that as far as (A) 75% of the products was retailed to end clients/non-participants; (B) every participant had at least 10 end clients; and (C) the company was ready to buy back at least some of the good, Amway (and similar-structured) MLMs are not pyramid schemes–and thousand clones appeared!
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
Social media has been one of the fastest growing digital marketing channels for years now and continues to play a major role in brand development and customer acquisition and engagement. Social media now is a critical element to effective content marketing and search engine optimization strategies. These marketing strategies simply can’t exist well without one another.
After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
Multi-level marketing, also known as network marketing or MLM, is a way to own a small business while using a proven system to sell designated products and recruit others to do the same. Multi-level marketing derives its name from the process of sponsoring other owners, or distributors, known as "downline", and earning income from their sales and sponsorships. Although each MLM provides unique tools to help you grow your business, the types used may be common to many network marketing systems.