And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Keep in mind that legitimate businesses will not promise you wealth beyond your wildest dreams, because most network marketers don’t come close to achieving the picture-perfect lifestyle of lavish houses and luxury cars guaranteed by some network marketing companies. While a handful achieve millionaire status, it’s far more common to end up spending more than one makes. Most network marketing people fall somewhere in between, carving out a modest income of a few hundred dollars a month—fine as a supplemental income, but not enough to live on.
Income potential is strong. PayScale reports the median income for an Internet marketing specialist is $46,638. Typical Internet marketing specialists may charge anywhere from $20 to $100 per hour or more, depending on the type of services provided and your skill level. Further, some earn commissions or bonuses, particularly if marketing strategies have good results.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in China. In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses. Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.
You need to approach many prospects to find a few people who are right for your downline. Electronic communication provides exposure for your business without using too much of your time to vet interested prospects. Develop a website or use a standard one provided by your MLM as part of your distributorship. When you are contacted by email, arrange for an automatic reply that supplies information and directs the prospect to the next step to give you time to send a personal response. Add the email address to your contact list and include it when disseminating useful information about your business. Start a blog, which can be accessed on your website, and write articles that highlight product information and help your group expand their businesses. Post meeting dates and announcements on your social networking sites and update them at least once a day.