Some people may think this is the definition of a pyramid scheme, or believe that Multilevel Marketing (aka MLM) is synonymous with Pyramid Scheme. However, there is a massive distinction between MLM and Pyramid Schemes. You wouldn’t call Mary Kay Cosmetics, or AVON a pyramid scheme, would you? Both of those companies are prime examples of Network Marketing or MLM companies. The distinction comes in how the company compensates its employees or distributors. When a Network Marketing company’s primary compensation is for recruiting rather than selling, then it could very well be considered a pyramid scheme, which actually, is illegal.

The MLM world is a hotbed for scams and shady characters. Companies like Business in Motion were found to be Ponzi schemes. Karatbars international, OneCoin, MMM and several others have all had run-ins with the authorities. In December 2016, Vemma paid a $238 million settlement to the US Federal Trade Commission (FTC) for non-compliance issues. I’d suggest reading sites like BehindMLM.com and ThompsonBurton.com to keep abreast of current events.
"Was reviewing some competitive data and thought this was pretty interesting. I ran a batch analysis on Ahrefs of competitors. See attached screenshot. With just 603 backlinks, Our site is ranking up there with sites with 2x, 3x, 10x the number of backlinks/unique ips. Guessing some of this authority is coming from the backlinks program and general good quality of those links. Hard to speculate but nice to see." Ben R.

We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?

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Taking business prospects to a meeting is a way to acquaint them to the details of the MLM and other distributors who are excited about the opportunity. Meetings can be any size, from a few individuals in someone's living room to a large gathering of distributors at a convention hall. If you are new to network marketing, you may not be able to answer all the questions prospects pose or to convey the professionalism and support found at the corporate level. Meetings help you market the business to your contacts and introduce them to successful distributors in the area. Call your prospects the day after a meeting to gauge their level of interest and answer additional questions or objections.
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