This group effect also plays into the vital role that a person’s social network can have on their retirement. Studies show that being around negative, pessimistic or sarcastic people can actually be detrimental to your health.  And many people can get stuck in a rut when it comes to who they hang around and associate with. Which means successful aging includes hanging around upbeat, positive people.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
For years, I blogged a lot about SEO and link building, and I won some cool awards for my writing. Although I no longer write much for the public, I’m still reading all of the news and theories of others in this industry on a daily basis. I still live, sleep, and breathe SEO. Plus, we have Ann Smarty on our team who blogs and writes enough across the Web to compensate for both of us. Today, I tend to focus my time on my business and clients, not on writing or speaking my thoughts to the world.
To get leads for your autoresponder, you need another commonly advertised network marketing tool: the marketing website, also known as a landing page, lead capture page or splash page. If designed properly capture pages can effectively mine useful information about prospects, such as their name, email, and phone number and other key information you need to close the deal.
Hi Scott, yes that is correct. Most platforms will not let you upload large customer lists if you do not have specific opt-in dates. However if you can provide the data when the user opted in to receive email notifications from you, then you would be able to import the list. These rules may vary based on different providers, but this is exactly the process for switching email service providers (you have to import customer list in the new provider).
Rallyware supercharges distributors to perform the right business activities at the right time. Our unique AI-driven technology makes it rewarding and fun for them to continuously take the steps towards success at every stage of building and growing their business. Rallyware improves distributors’ knowledge and performance by: - Enabling distributed workforce's success through performance-based learning, customized engagement, and adaptive talent development programs - Providing ability to segment distributed field by teams, geographies, interest, or any other attributes in order to align them with specific process workflows - Energizing and motivating the field through scalable personalized social game-like experiences and peer recognition - Fostering collaboration among distributors across functions and geographies - Identifying leadership talent and improving engagement through real-time metrics and analytics
Although online marketing creates many opportunities for businesses to grow their presence via the Internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used for this purpose.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
1st Step: Invite people to look at your business opportunity with a direct or indirect approach.  A direct approach would be to ask the person to consider coming into your business opportunity for themselves. An indirect approach is asking someone to assist you by becoming a customer, and then ask for referrals for other customers or potential sales people. The relationship you have with the prospective recruit will determine how much you share before your meeting. How you position your invitation has a lot to do with whether the person will join your team or support your business.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products.[12] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
Think back to when you were recruited and consider if it was primarily as a customer, with just a mention of "income opportunity," or if the primary pitch was for the business opportunity. The ethical way to build a downline is to sign up people as customers first, and then if they like the product, they'll be drawn to becoming a rep. A hard sell on signing up as a rep right at the outset should send up a red flag for you.
Check with the watchdogs. Call your local Better Business Bureau, consumer protection office, or other notable consumer agency to see if the company is in good standing or if any complaints have been filed against it. You can also obtain information about consumer complaints from the Federal Trade Commission, but you must make your request in writing. To see if any formal actions have been taken against a company, call your state attorney general’s office,” advises Leonard Clements, president of MarketWave Inc., a network marketing consulting and information company in Henderson, Nevada.

Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.

Network marketing can be lucrative, but only a small percentage of people make serious money. Often referred to as multilevel marketing (MLM) or direct marketing, the idea of making money without any special skills or major investment with immediacy is appealing. And the promise of residual income fuels the desire to never wind up in your current financial position again if you've found yourself in a somewhat tough spot.

In other words, they built their nest egg in a dead or dying tree.  They may not get along with their spouse any longer, don’t have a life or friends outside of work, have broken relationships with their children, or have let their health go in hopes of getting it back later.  They essentially sacrificed some of the things that are most important to them for the benefit of trying to buy them back in retirement.  As a result, when they get there, they can feel lost, out-of-sorts, and struggle with their transition.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
Even though Murphy has achieved success, he says it was a result of a lot of hard work recruiting distributors and selling products. Leroy Taylor, a fellow distributor at Market America, suggests choosing a product or service that you would use yourself. “If you’re in any type of direct sales, and you don’t really believe in the product, it’s really hard to distribute it,” says the 36-year-old, who joined Murphy’s downline after experiencing great success with the company’s vitamin line. “I would suggest that anybody looking into any type of direct sales should look for a product that they can relate to and that they would or could personally use themselves.”
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.
"I just wanted to thank you for the awesome email of information. It was so awesome to see the results I have gotten and the results that your company has provided for other companies. Truly remarkable. I feel so blessed to be one of your clients. I do not feel worthy but do feel very blessed and appreciative to been a client for over 5 years now. My business would not be where it is today without you, your company and team. I sure love how you are dedicated to quality. I can not wait to see what the next 5 years bring with 10 years of Internet Marketing Ninjas as my secret weapon." John B.
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
HomeOffice Pro, a Multi Level Marketing CRM System / MLM Software system is extremely customizable to any company or team leader. HomeOffice Pro has been customized to work directly with a sales funnel making it easy for a sales team to forge strong relationships that lead to recruiting strong business partners. This Network Marketing CRM Software can also be used for other applications such as Direct Sales and Downline Builder Programs which makes it a powerful Direct Marketing Software, Multi Level Marketing Software and MLM Softwarehome business systems model.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.

In other words, they built their nest egg in a dead or dying tree.  They may not get along with their spouse any longer, don’t have a life or friends outside of work, have broken relationships with their children, or have let their health go in hopes of getting it back later.  They essentially sacrificed some of the things that are most important to them for the benefit of trying to buy them back in retirement.  As a result, when they get there, they can feel lost, out-of-sorts, and struggle with their transition.


Conversion rate optimization is all about testing. Many companies get too bogged down in design and what they think looks best and will convert. At the end of the day, you don’t know until you test. At IMI, we have the tools, technology, and expertise to not only build well-optimized web pages but to test them once they go live. Our conversion rate optimization can not only save our client’s money but generate millions in revenue.
Pro MLM Software solutions is aimed at helping users start their own online business by offering easy-to-use solutions. It is endowed with a lot of capabilities that will enable users to meet sophisticate demands. This feature rich software has a variety of systems that enables it to execute tasks. It involves clients, distributors and corporate representatives among others. It offers distributors a profit making strategy to stir profits and efficacy in how they spend their finances. It enables workers to spend less time executing tasks saving time to handle other tasks. Pricing is a once off fee of $999. A detailed explanation of the pricing is available on the website.

This resource page is meant to show full transparency on what I currently use in my network marketing tools arsenal. I will never recommend anything I do not use or have not used myself, and any software or service I have not used in some time will be removed from this list. I recommend bookmarking it for your reference and convenience. Thanks for stopping by!
As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.

This is why it’s so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.
2) Contact Manager – Everyone needs a contact manager to manage their prospects and leads. I use a program called StatTrak Address Manager.  I spent about $40 to buy the software.  It keeps track of all my contacts, with space for name, address, email, phone number and any other information I want to add.  You can do an internet search to learn more about them.
"You couldn't attach yourself to anyone better than Jim. As far as I'm concerned he's worth EVERY penny he will charge you. Jim is a straight shooter, goes above and beyond when called for, and will be committed to the things he tells you he can do. My business has exploded on the internet and I don't plan on looking back. Jim will tell you what he can deliver and I feel like he is one of the nicest, most down to earth business people I've ever dealt with." Fred J.
Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.
×