Knowing when you should send emails to your contacts has always been the eternal question for email marketers. And the answer is as unique as your subscribers. Each audience is different. To find the best time to reach your contacts, check your email analytics and implement GetResponse’s perfect timing delivery. This way your emails won’t get buried among other messages flooding your subscribers’ inboxes. With Perfect Timing, messages only hit the inbox when each contact is most active, and therefore likely to open and engage with your message.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Keep in mind that legitimate businesses will not promise you wealth beyond your wildest dreams, because most network marketers don’t come close to achieving the picture-perfect lifestyle of lavish houses and luxury cars guaranteed by some network marketing companies. While a handful achieve millionaire status, it’s far more common to end up spending more than one makes. Most network marketing people fall somewhere in between, carving out a modest income of a few hundred dollars a month—fine as a supplemental income, but not enough to live on.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.
Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign. Retargeting is a very powerful display advertising tool to keep your brand top of mind and keep them coming back. We track every single touch point up to the ultimate conversions and use that data to make actionable recommendations for further campaign optimization.
Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true (check out these email marketing stats that prove it). Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.
Lastly, a lot of people find value from the mentorship and personal develop components involved in network marketing. If you participate in MLM, you’ll join a community of like-minded others. Your peers will want to reach financial freedom, they’ll stand by their product, they’ll believe in their mission and they want to expand their skillset. That’s valuable in and of itself.
A simple way to introduce your business, product and system is to hand out informational material to prospects. These tools give a general overview of the MLM and direct the prospect to contact you for more detailed information. Examples of handouts are CDs, DVDs, thumb drives or reading material. Be familiar with the information before giving it to someone you meet so you can discuss it at a later time. The most effective way to use opportunity handouts is to obtain the prospect's contact information and follow up within a few days to schedule a meeting and address any questions.