Notwithstanding the pitfalls, enterprising individuals have made a decent living in network marketing. Among them is Tracey Murphy, 35, who became an independent distributor for Market America three years ago when he was looking to make enough money to purchase a home, car, and motorcycle. Market America is a Greensboro, North Carolina-based company that directly markets consumer items such as health and nutrition products, cosmetics, home and auto care goods, custom clothing, flowers, and phone services over the Internet. Having been referred by a cousin, Murphy invited a Market America representative to his house for a talk about the company’s products and services.
Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
You need to approach many prospects to find a few people who are right for your downline. Electronic communication provides exposure for your business without using too much of your time to vet interested prospects. Develop a website or use a standard one provided by your MLM as part of your distributorship. When you are contacted by email, arrange for an automatic reply that supplies information and directs the prospect to the next step to give you time to send a personal response. Add the email address to your contact list and include it when disseminating useful information about your business. Start a blog, which can be accessed on your website, and write articles that highlight product information and help your group expand their businesses. Post meeting dates and announcements on your social networking sites and update them at least once a day.
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