Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Sulaiman Rahman, @sulrah. Sulaiman is the founder of UrbanPhilly.com, or UPPN – Urban Philly Professional Network. He was also an African-American Chamber of Commerce Chair. Sulaiman is a Philadelphia native and Penn graduate. He is also currently a Creative Ambassador for philly360 and long-time entrepreneur.
Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.
Like any marketing strategy, building an email marketing campaign strategy relies on knowing your audience. That means checking out analytics and social media analytics for demographic information. Once you know who your subscribers are, it’s easy to come up with a lead magnet such as an ebook that will encourage them to subscribe. That also makes it easier to decide on the right content for your email. If you can, give subscribers options about how often they hear from you.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.

A blog is a great way to share ideas, trainings, recommendations, insights, product releases, etc while building and nurturing your network marketing business. WordPress is by far the most popular blogging platform and there is plenty of training available online that already exists to help you on your way. Setting up a blog on WordPress.org is FREE.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
In your experience, do any of these platforms have a good track record of working with email lists comprised of people who have paid to receive the emails? Ideally, we’d like to have one platform handle both types of emails, but we must have someone who understands paid subscription servicing. We may need to leave our current provider if they cannot understand this issue.
There is some stigma attached to networking marketing, especially those with multiple tiers, which can be characterized as pyramid schemes. That is, the salespeople in the top tier can make impressive amounts of money on commissions from the tiers below them. The people on the lower tiers will earn much less. The company makes money by selling expensive starter kits to new recruits.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
Draw up a business plan. When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you've officially aligned with a company, it helps to have this plan figured out early. Thant way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan:
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company's distribution chain as fellow salespeople so that these can become down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission's website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal or otherwise strictly regulated in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11]
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.
Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
The great thing about Network Marketing is that it usually involves a small initial investment and can return high dividends on that investment. Usually, the original investment is only a few hundred dollars. This initial investment will allow you to purchase a product sample kit, and begin to sell the products to friends, family, and others. The Multi-Level component of Network Marketing comes into play, in that most Network Marketing opportunities also ask their representatives to recruit other sales representatives. The new recruits are considered the representative’s downline, and they will usually generate income directly from their sales as well as from those whom they have recruited.
I appreciate your article. Thanking you for sharing such an informative blog. As we know, Email marketing methods play an important part in digital marketing services. digital marketing is the right forum where one can develop the business, brand, publicity, and many more. One more website you forget who provide email marketing service that is Freshemailsdaily, they furnish best services to every businessman. They helped me with my business.

This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
Make sure you get help setting up your corporation when you start your business.  I highly recommend LegalZoom as the company to help you do it.  They basically do everything for you, including the necessary submissions of your paperwork.  Their customer service is excellent as well and they'll tackle any issue you have.  Realize that they are NOT a law firm so any legal questions you have will have to be handled through a legal channel.  There are a lot of perks with LegalZoom as well, such as free Quickbooks online for a while, among other things.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Brickey heard of Pre-Paid Legal, a network marketing company that provides affordable legal services for low- to middle-income individuals and families, while attending a job fair last October. He borrowed money from his girlfriend for the membership fees—three payments of $50—and another $300 to $400 for the starter package and other required tools, which included business cards, stationery, flyers, training materials, and handfuls of DVDs, videotapes, and books that explained the particulars of the company.
That not only fosters a positive attitude and atmosphere, but also a lot of structure and activity.  Many network marketing companies offer weekly calls, local meetings, and an annual conference.  All of which get members out of the house, building knowledge and developing new skills, while offering them the opportunity to meet new people and deepen existing connections.
"Thanks for the update! It was great talking with you guys yesterday and it feels good that your company is going to the length that it is for our ROI. We really value our relationship with Ninjas. We have witnessed you guys make some decisions since the beginning of our relationship that most companies would not have made [Jim's note: when they were effected by Panda, we went way above and beyond to assist them], and we sure are happy to be working with your team. We look forward to a long lasting relationship. Thanks for the heads up on those errors you found." C. McCarren

Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
A lot of customers get annoyed when they belatedly find out that a particular product feature or promotional offer theyíve just read about is no longer available simply because youíve given them an old edition of your product information sheet.Product information materials must be visually attractive and not more than one page. Information must be provided in a concise but detailed manner. Check for grammatical errors.?Calling CardsNaturally, always have your calling cards with you. And you don't need to restrict yourself to giving them to potential customers. Anytime you make a new acquaintance, take out your cardholder or wallet and hand out your card. They may not need a multi-level marketer now, but who knows how they'd feel tomorrow or next week?Your calling cards must be simple but appealing. Remember to provide your full contact information, including but not limited to your residence and business address and number, mobile and fax phone numbers, email address, and website.Pen and PaperThese two may seem too simple to be considered as an essential multilevel marketing tool, but don't let their appearance fool you. Pen and paper allows you to make a presentation anywhere anytime. The power of words is not to be underestimated, of course, but don't you find presentations more convincing when illustrations and pictures accompany verbal explanations??Website or BlogEither way, you need a place which people can easily visit to know more about you and your business. With a website or blog, you remain connected with your customers 24/7. Even if they canít contact you in any other way, there's a good chance that whatever issues or concerns they may have can be addressed simply by visiting your homepage.If you don't have the time or skills to maintain your own website, make sure you hire a trustworthy SEO expert to manage your website and take care of SEO tasks so that your websiteís ranking can zoom up in no time.Of course, having all these multi-level marketing tools can't completely guarantee your success. But with the right kind of products to sell and the right attitude in business, there's surely no way but up for you!
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